Day 1
Beijing
Arrival & Orientation
Welcome session, team formation and China overview
Itinerary Options
Choose the 7-day classic route or the 15-day in-depth route
The 7-day route is the classic compact product. The 15-day route adds deeper field research, workshops and project production time. Both can be adjusted based on university schedules, local arrangements and seasonal conditions.
Itinerary Options
Choose the 7-day classic route or the 15-day in-depth route
The 7-day route is the classic compact product. The 15-day route adds deeper field research, workshops and project production time. Both can be adjusted based on university schedules, local arrangements and seasonal conditions.
7-Day Classic Route
A compact Beijing, Xi'an and Hangzhou route for short-term delegations.
7 days
Day 2
Beijing
Language & Publishing
University lecture, publishing workshop and cultural visit
Day 3
Beijing / Xi'an
Global Communication
Digital media workshop and travel to Xi'an
Day 4
Xi'an
Silk Road & History
Historical site visit and Silk Road seminar
Day 5
Xi'an / Hangzhou
Cultural Storytelling
Team project development and travel to Hangzhou
Day 6
Hangzhou
Digital Creativity
Short video, cultural product and youth media workshop
Day 7
Hangzhou
Final Presentation
Team roadshow, certificate and closing ceremony
15-Day In-depth Route
An extended version with more classroom learning, fieldwork and production time.
15 days
Day 1
Beijing
Arrival & Orientation
Welcome session, team formation and China overview
Day 2
Beijing
Language & Publishing
University lecture, publishing workshop and cultural visit
Day 3
Beijing
Global Communication
Digital media workshop and international communication case study
Day 4
Beijing
History & Field Research
Museum or heritage-site visit with guided observation tasks
Day 5
Beijing / Xi'an
City Storytelling
Team topic selection, Beijing field summary and travel to Xi'an
Day 6
Xi'an
Ancient Capital Orientation
City orientation, ancient capital culture and team reflection
Day 7
Xi'an
Silk Road & History
Historical site visit and Silk Road seminar
Day 8
Xi'an
Civilization Dialogue
Museum learning, comparative culture discussion and field notes
Day 9
Xi'an
Cultural Storytelling
Team project development, story structure and mentor feedback
Day 10
Xi'an / Hangzhou
Route Transition
Silk Road summary, creative brief update and travel to Hangzhou
Day 11
Hangzhou
Digital Creativity
Short video, cultural product and youth media workshop
Day 12
Hangzhou
Urban Culture & Innovation
West Lake urban culture, creative district visit and observation tasks
Day 13
Hangzhou
Production Lab
Team production sprint for video, cultural product or presentation materials
Day 14
Hangzhou
Final Presentation
Team roadshow, certificate preparation and closing reflection
Day 15
Hangzhou
Closing & Departure
Closing ceremony, certificates, departure support and alumni follow-up
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